Matthias Graf

Partner - Zürich

Perception and reputation management, brand storytelling, culture development, employer branding, engagement campaigns.

For more than 25 years, Matthias has communicated on behalf of companies in the spotlight, ranging from Google to Sony and Dow Chemical.

He is known for his ability to modernise brands with a fresh voice, powerful story and sparkling digital presence, as well as for his passion for inspiring corporate cultures. Building on his experience as a journalist, the in-house newsrooms he has developed have produced award-winning content and proved decisive when breaking into new markets.

Before BOLDT, Matthias was the CEO of Burson-Marsteller Switzerland for 5 years.

Personal motto

“A ship is always safe at shore – but that is not what it’s built for.”

Languages

German
English
French
some Italian


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