Modino is a leading supplier of logistics and services to the Nordic telecom industry. They distribute mobile phones and accessories, purchase, repair and sell used phones and offer a wide range of services in Norway, Sweden, Denmark, and Finland. The company has a long history in the Nordic, under the brand Brightstar. The new brand was established in 2022 after a management buyout.
BOLDT has assisted management with positioning and branding the company before the launch in 2022.
What we did
The work included developing positioning, brand story, name, and visual identity and aiding in the launch of the new company, both internal and external.