News & Insights

A big step beyond messaging: the importance of communicators challenging business

PR professionals have a role to play in influencing how organisations behave. Agencies and in-house communications teams must become bolder and better at convincing business leaders to implement strategic change.

In his IPRA Thought Leadership Essay, BOLDT Managing Partner Jeremy Galbraith argues that, as communicators, we must not be afraid to ask direct and difficult questions of leadership. In return, we can offer them a highly informed, global perspective on their issues, helping them stand tall when the going gets rough, and ensuring that they can deliver business results while burnishing both their organisation’s and their personal reputations.

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