News & Insights

The EU is rethinking its approach to the Green Deal. Should you be doing the same?

In boardrooms across Europe and beyond, executives are beginning to question whether the EU’s commitment to the Green Deal remains as strong as it once was. The ambitious plan to achieve carbon neutrality by 2050 has shaped investment decisions, business strategies, and long-term planning in recent years. But with shifting political dynamics, economic pressures, and external uncertainties, leaders are now wondering to what extent the EU is recalibrating its approach. If the regulatory landscape is set to soften, does that mean they should rethink their commitments to energy transition and sustainability? Should they scale back investments, or even reconsider the fundamentals of their business models?

As of February 2025, the European Union remains publicly committed to the Green Deal. However, implementation is becoming more complex. A recent report from the European Commission’s Joint Research Centre (JRC) analysed progress on 154 quantifiable targets from 44 policy documents between 2019 and 2024. While it acknowledges significant advances, only 32 targets are fully on track, while 15 are either ‘stagnating or regressing’. Beneath the surface, a more elastic political approach to green policy is emerging.

Concerns are mounting across member states, particularly in Italy and Germany, where industries and governments worry that stringent environmental regulations could further strain already fragile economies. The economic slowdown across Europe has amplified these fears, and what once seemed like a broadly unified vision for sustainability is now facing tangible resistance as the costs of implementation become more evident. This shifting sentiment is increasingly reflected at the ballot box, with voters expressing dissatisfaction with policies perceived to drive up living costs. Political opposition has gained traction, with some factions arguing that the Green Deal risks undermining European industrial competitiveness. A noticeable rightward shift in European politics, evident in national governments in Italy, Sweden, and the Netherlands, has introduced new voices calling for a reassessment of the Green Deal’s ambitions. In Germany, where federal elections took place in late February, the intersection of cost-of-living pressures, stagnant economic growth, and environmental policies is shaping up to be a decisive issue.

 

BOLDT BPI’S offering:

To navigate this uncertainty, companies must ensure they are gathering intelligence on regulatory shifts, monitoring political developments, and stress-testing their strategies against different policy scenarios. They should analyse how national-level implementation could diverge across key markets and assess the resilience of their business models under varying degrees of regulatory tightening or loosening. Engaging with industry groups, policymakers, and legal experts can provide additional insight into the evolving direction of sustainability policies. The businesses that take a structured, proactive approach to understanding these changes—rather than reacting to them—will be best positioned to manage risk, seize opportunities, and maintain long-term competitiveness.

BOLDT BPI has some of Europe’s most senior communications, crisis management and political campaigning professionals, and has established networks of contacts at the European Commission, among MEPs in the European Parliament and with diplomats and officials in the Council of Ministers/Perm Reps in Brussels. We can provide a number of corporate services to companies, including:

  • Real time intelligence reports on environmental and green policy discussions
  • Green Deal policy scenario planning
  • EU stakeholder mapping

and

  • EU institutional engagement and advocacy campaign support 

Contact

To discuss your company’s Green Deal intelligence needs, please contact: 

John Duhig, Partner at BOLDT BPI: [email protected]

Jon Rhodes, Partner at BOLDT BPI: [email protected]

Ann Elin Hvidsten, Partner at BOLDT BPI: [email protected]