News & Insights

Terrence Burns joins BOLDT as Senior Advisor, Global Sport

Terrence’s decades of sports experience will complement BOLDT’s current offerings as the return of global sports continues post COVID-19 lockdowns

BRUSSELS – BOLDT, the pan-European business strategy and communications consultancy, today announced the appointment of Terrence Burns as a Senior Advisor, Global Sport. Terrence will work with BOLDT to expand sports strategy, communications and stakeholder engagement support to commercial brands, sports properties and athletes. 

Terrence brings decades of experience to BOLDT, having previously managed Delta Airlines’ sponsorship of the Atlanta 1996 Olympic Games and served as SVP of Marketing of Meridian Management SA, the International Olympic Committee’s in-house marketing and sponsorship agency. He later went on to serve as world-renowned brand strategist for five winning Olympic bid campaigns (Beijing 2008, Vancouver 2010, Sochi 2014, PyeongChang 2018, LA 2028), two successful FIFA World Cup bids (Russia 2018, United States 2026), the successful campaigns returning both golf and wrestling to the Olympic sports program, and the Doha 2030 Asian Games.  

He has also worked with dozens of sponsor brands since 1996, with assignments ranging from creating new Olympic sponsorship categories, negotiating sponsorship rights agreements, and developing sponsorship marketing and activation plans. 

In addition to joining the firm as a Senior Advisor, T Burns Sports Group will become BOLDT’s newest strategic partner, joining current global partners Agora Public Affairs, Summit Strategy Group, IBEX Partners and EWM. 


Key quotes:

Jeremy Galbraith, BOLDT Managing Partner: “As the world continues to open up, it is imperative that global sports recovers and thrives. As this happens, companies, corporate sponsors and leagues will need help navigating the new normal and there is no one better to help them do this than Terrence Burns. I have known and worked with Terrence for decades and I can genuinely say there is no-one in the world who knows the power of sports branding better than him.  His myriad of experiences is a great addition to BOLDT.”

Terrence Burns, BOLDT Senior Advisor: “I could not be more excited to join BOLDT as a Senior Advisor. Over the past two years, global sports have been impacted by two game-changing shifts: COVID-19 and social justice movements. As global sport recovers and pivots to North America for the next decade with the 2026 FIFA World Cup and 2028 Olympic Games in Los Angeles, companies and leagues need support to leverage these opportunities while minimising risk.”


BOLDT is a senior-led consultancy focused on delivering business strategy, communications and stakeholder engagement to transform organisations and performance. BOLDT has offices in Amsterdam, Berlin, Brussels, Dusseldorf, London, Oslo and Zurich. ​BOLDT has a network of international partners which enables us to give clients support across Europe and around the world. Please visit to learn more.

About T Burns Sports Groups
T Burns Sports Group is an independent global sports marketing agency. Our team has a combined 60 years of experience in international sports at the highest levels, a unique blend of US market knowledge, and valuable relationships that provide our clients with unique insight and access in the global sports marketing and sponsorship space. Please visit to learn more.

Media Contact:

William Hummel
[email protected]