Geoff McDonald, former Global VP HR Unilever, joins BOLDT as Senior Adviser on Purpose. A key member of the team that supported Paul Polman in transforming Unilever through a sense of Purpose, Geoff McDonald will advise and work with BOLDT client teams on the transformational journey of developing Corporate Purpose.
Corporate Purpose is at the nexus of business strategy and communications, which is where BOLDT works with clients. The addition of Geoff McDonald to the BOLDT Purpose team means that clients will have access to strategic counsel, communications advice and real practitioner experience spanning the whole Corporate Purpose development journey.
Katarina Wallin Bureau, BOLDT Partner and Purpose leader:
“I am delighted to be working with Geoff again. Purpose is an area where business strategy and communications come together to help organisations have real positive impact on the world, while also driving business performance. Our clients come to us for strategic advice on how to make this happen. As we embark on that journey with them Geoff is an invaluable part of the team and we are already working on a global Purpose engagement together.”
“My focus is on how organisations go about rediscovering their Purpose and how they embed it as a driver of business performance. My work with BOLDT will be a great opportunity to help companies address some of the world’s biggest challenges while reshaping their business strategies.”