David Brügger

Senior adviser - Zürich

Strategy, innovation, design thinking, growth hacking

He has two decades’ experience bringing strategy, go-to-market and technology approaches together to advise executives and boards in ambitious transformations.

He has experience ranging from media to international consulting, including consumer goods and financial services.
He shapes strategy with a customer-centric and tech-oriented methodology, combining creativity with pragmatism.

He was CMO and CSO of Switzerland Global Enterprise, the country’s leading trade consultancy, after heading HSBC Private Bank’s European communications and leading corporate & marketing communications at Generali Switzerland.

He has strong ties to the national government and has been an economic journalist and successful entrepreneur.

Personal motto

“If you want something new, you have to stop doing something old.” (Peter Drucker)



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